Digital Marketing Blog for Chemicals Suppliers (4)

TOP 100 most popular suppliers of coatings ingredients on SpecialChem in 2022

Discover who are the most popular suppliers of paints, coatings and inks ingredients in 2022. They attract the most product views on SpecialChem - the material selection platform

Dec 2022 · 2 min read

Quiz: Are you ready for your product launch?

Will the market adopt your new chemical or material? See if you're ready to commercialize your product, or if you need further insights to secure your launch.

Sep 2022 · 2 min read

The best material databases to engage active technical buyers

Do you want to reach chemical buyers when they have a project? Here are the best material selection platforms for your business growth

Jul 2022 · 3 min read

6 Critical steps for a successful R&D to market for chemical suppliers

How can you make sure that the commercialization of your new chemical or material will be a success? Follow our best practices to maximize your chances.

Jul 2022 · 3 min read

Good vs Bad lead follow-up: How to double your lead conversion quickly

Do your sales team complain and struggle to contact the digital leads from your marketing? Your lead follow-up is certainly ineffective. See how to fix it.

Jul 2022 · 3 min read

The short guide to best use material databases in your digital marketing

Learn how to benefit from SpecialChem, UL Prospector® and other material databases to influence and engage active technical buyers when they explore new products

Jun 2022 · 4 min read

Bad vs Good webinars practices: how to captivate your audience

Are your webinars captivating and engaging? Check out these practices to identify and fix the weaknesses in your presentations.

Jun 2022 · 2 min read

Chemical suppliers: Test your company's digital maturity

Is your company ahead in digital marketing? Or are you lagging behind? Test your company's digital maturity and get tips to upgrade to the next level.

Jun 2022 · 2 min read

The essential dictionary of digital marketing definitions

MQL, qualification, nurturing... are you lost with digital marketing acronyms or wording? Get a quick overview of the most critical terms to master

May 2022 · 4 min read

Your Website vs Material Databases: Which is best to find new commercial opportunities?

Where do technical buyers go to explore and screen products and suppliers for their projects? Find out which channel is best to influence their decision.

Apr 2022 · 4 min read

9 Lead follow-up best practices for chemical suppliers

Do you struggle to convert your digital leads into customers? You're not the only one. Here are our tips to do it right.

Apr 2022 · 4 min read

6 best practices for a winning commercialization in the chemical industry

Get our tips on how to make sure that your new product development won't fail at the early-stage of its commercialization.

Mar 2022 · 4 min read

What is inbound marketing? The beginner’s guide for chemical suppliers

Are you lost with inbound marketing? Are you NOT doing it in your company? Discover the benefits and success factors of this customer acquisition strategy

Mar 2022 · 4 min read

SpecialChem lead conversion benchmarks and ROI

How many opportunities can you get from your leads generated on SpecialChem?

Jan 2022 · 4 min read

Learning Center: digitalize your business in chemicals