The short guide to best use material databases in your digital marketing
Learn how to benefit from SpecialChem, UL Prospector® and other material databases to influence and engage active technical buyers when they explore new products
Jun 2022 · 4 min read
Bad vs Good webinars practices: how to captivate your audience
Are your webinars captivating and engaging? Check out these practices to identify and fix the weaknesses in your presentations.
Jun 2022 · 2 min read
Chemical suppliers: Test your company's digital maturity
Is your company ahead in digital marketing? Or are you lagging behind? Test your company's digital maturity and get tips to upgrade to the next level.
The essential dictionary of digital marketing definitions
MQL, qualification, nurturing... are you lost with digital marketing acronyms or wording? Get a quick overview of the most critical terms to master
May 2022 · 4 min read
Your Website vs Material Databases: Which is best to find new commercial opportunities?
Where do technical buyers go to explore and screen products and suppliers for their projects? Find out which channel is best to influence their decision.
Apr 2022 · 4 min read
9 Lead follow-up best practices for chemical suppliers
Do you struggle to convert your digital leads into customers? You're not the only one. Here are our tips to do it right.
6 best practices for a winning commercialization in the chemical industry
Get our tips on how to make sure that your new product development won't fail at the early-stage of its commercialization.
Mar 2022 · 4 min read
What is inbound marketing? The beginner’s guide for chemical suppliers
Are you lost with inbound marketing? Are you NOT doing it in your company? Discover the benefits and success factors of this customer acquisition strategy
SpecialChem lead conversion benchmarks and ROI
How many opportunities can you get from your leads generated on SpecialChem?
Jan 2022 · 4 min read
2021 most popular coatings ingredients on SpecialChem
What are the coatings ingredients which are the most visited on SpecialChem? Check out our TOP 25 additives, pigments, resins and monomers rankings.
Dec 2021 · 2 min read
2021 most popular polymer additives on SpecialChem
What polymer additives are mostly searched on SpecialChem database? Here is our 2021 ranking.
2021 most popular plastics and elastomers on SpecialChem
What are the most searched thermoplastics, thermosets, rubbers and TPEs on SpecialChem material database? Check out our 2021 rankings here.
2021 most popular adhesives ingredients on SpecialChem
What are the most visited adhesives ingredients on SpecialChem? Browse our TOP 25 additives, resins and monomers rankings.
2021 most popular cosmetics ingredients on SpecialChem
What are the most searched and visited cosmetics ingredients on SpecialChem database? Check out our 2021 ranking.