Will the market adopt your new chemical or material? See if you're ready to commercialize your product, or if you need further insights to secure your launch.
How can you make sure that the commercialization of your new chemical or material will be a success? Follow our best practices to maximize your chances.
Do your sales team complain and struggle to contact the digital leads from your marketing? Your lead follow-up is certainly ineffective. See how to fix it.
Learn how to benefit from SpecialChem, UL Prospector® and other material databases to influence and engage active technical buyers when they explore new products
