Digital Marketing Blog for Chemicals Suppliers (5)

The essential dictionary of digital marketing definitions

MQL, qualification, nurturing... are you lost with digital marketing acronyms or wording? Get a quick overview of the most critical terms to master

May 2022 · 4 min read

Your Website vs Material Databases: Which is best to find new commercial opportunities?

Where do technical buyers go to explore and screen products and suppliers for their projects? Find out which channel is best to influence their decision.

Apr 2022 · 4 min read

9 Lead follow-up best practices for chemical suppliers

Do you struggle to convert your digital leads into customers? You're not the only one. Here are our tips to do it right.

Apr 2022 · 4 min read

6 best practices for a winning commercialization in the chemical industry

Get our tips on how to make sure that your new product development won't fail at the early-stage of its commercialization.

Mar 2022 · 4 min read

What is inbound marketing? The beginner’s guide for chemical suppliers

Are you lost with inbound marketing? Are you NOT doing it in your company? Discover the benefits and success factors of this customer acquisition strategy

Mar 2022 · 4 min read

SpecialChem lead conversion benchmarks and ROI

How many opportunities can you get from your leads generated on SpecialChem?

Jan 2022 · 4 min read

2021 most popular coatings ingredients on SpecialChem

What are the coatings ingredients which are the most visited on SpecialChem? Check out our TOP 25 additives, pigments, resins and monomers rankings.

Dec 2021 · 2 min read

2021 most popular polymer additives on SpecialChem

What polymer additives are mostly searched on SpecialChem database? Here is our 2021 ranking.

Dec 2021 · 2 min read

2021 most popular plastics and elastomers on SpecialChem

What are the most searched thermoplastics, thermosets, rubbers and TPEs on SpecialChem material database? Check out our 2021 rankings here.

Dec 2021 · 2 min read

2021 most popular adhesives ingredients on SpecialChem

What are the most visited adhesives ingredients on SpecialChem? Browse our TOP 25 additives, resins and monomers rankings.

Dec 2021 · 2 min read

2021 most popular cosmetics ingredients on SpecialChem

What are the most searched and visited cosmetics ingredients on SpecialChem database? Check out our 2021 ranking.

Dec 2021 · 2 min read

What is the Popularity Index on SpecialChem?

With the Popularity Index, you can easily measure the relative popularity of your products listed in our materials databases. Learn how to interpret it.

Dec 2021 · 4 min read

TOP 100 most popular suppliers of cosmetics ingredients on SpecialChem in 2021

Find out who are the most popular suppliers of cosmetics and personal care ingredients which attract the most product views on SpecialChem product database

Dec 2021 · 2 min read

TOP 100 most popular suppliers of plastics and elastomers on SpecialChem in 2021

Find out who are the most popular suppliers of plastics and elastomers which attract the most product views on SpecialChem product database

Dec 2021 · 2 min read

Learning Center: digitalize your business in chemicals