Digital Marketing Blog for Chemicals Suppliers

How much does a digital marketing program cost with SpecialChem?

SpecialChem digital marketing programs range from ~15 k€ for an annual lead generation product listing up to 250 k€ annually for large programs targeting many types of business opportunities and requiring many different inbound and outbound campaigns at high frequency.

Jan 2023 · 3 min read

The best material databases to engage active technical buyers

Do you want to reach chemical buyers when they have a project? Here are the best material selection platforms for your business growth

Jul 2022 · 3 min read

6 Critical steps for a successful R&D to market for chemical suppliers

How can you make sure that the commercialization of your new chemical or material will be a success? Follow our best practices to maximize your chances.

Jul 2022 · 3 min read

The short guide to best use material databases in your digital marketing

Learn how to benefit from SpecialChem, UL Prospector® and other material databases to influence and engage active technical buyers when they explore new products

Jun 2022 · 4 min read

Bad vs Good webinars practices: how to captivate your audience

Are your webinars captivating and engaging? Check out these practices to identify and fix the weaknesses in your presentations.

Jun 2022 · 2 min read

Chemical suppliers: Test your company's digital maturity

Is your company ahead in digital marketing? Or are you lagging behind? Test your company's digital maturity and get tips to upgrade to the next level.

Jun 2022 · 2 min read

The essential dictionary of digital marketing definitions

MQL, qualification, nurturing... are you lost with digital marketing acronyms or wording? Get a quick overview of the most critical terms to master

May 2022 · 4 min read

Your Website vs Material Databases: Which is best to find new commercial opportunities?

Where do technical buyers go to explore and screen products and suppliers for their projects? Find out which channel is best to influence their decision.

Apr 2022 · 4 min read

What is inbound marketing? The beginner’s guide for chemical suppliers

Are you lost with inbound marketing? Are you NOT doing it in your company? Discover the benefits and success factors of this customer acquisition strategy

Mar 2022 · 4 min read

What is the Popularity Index on SpecialChem?

With the Popularity Index, you can easily measure the relative popularity of your products listed in our materials databases. Learn how to interpret it.

Dec 2021 · 4 min read