SpecialChem vs Prospector®: Which material selection platform is best for you?
Get an honest comparison of the strengths, weaknesses and differences of each platform so that you can decide which one is best for you
Sep 2021 · 2 min read
5 Best practices for technical charts: Convert from overloading into storytelling
Stop killing your audience with too complex charts. Learn how to best use chart types, colors, data and comments to convey clear and simple messages.
Jul 2021 · 4 min read
A short guide to build a basic lead scoring for chemical buyers
Lead scoring is the first step to optimize your lead management and detect the hottest leads that match your ideal customer profiles.
Jul 2021 · 3 min read
42% of SpecialChem’s visitors are working on a current project
We ran a massive study early 2021 to see if our visitors were using our material databases to fuel active projects. See the results for yourself.
Jul 2021 · 2 min read
How does SpecialChem lead scoring work?
Each SpecialChem's marketing qualified leads is scored to help you identify the hottest ones. See how it works and learn how to optimize your lead follow-up
Why are my leads not responding?
There is nothing more frustrating than trying to contact leads that never answer. Learn how to maximize your response rate with these 4 best practices.
Apr 2021 · 3 min read
Newsletters vs Marketing Emails: the difference and when to use them
Learn how to use emails in your digital marketing strategy to reach, influence and engage with your future customers
Apr 2021 · 4 min read
What is a lead?
Often, sales & marketing departments don't share the same definition, and even individuals in worst cases. Your lead management needs a solid foundation.
Mar 2021 · 2 min read
Can I generate leads from banners?
We often tend to expect leads from a banner campaign. But are banners really effective to generate leads? Do they even have an impact on lead generation?
Mar 2021 · 3 min read
Top 5 reasons why leads for your chemicals don't convert into sales
Do you need help to fix or improve your lead conversion? Get best practices to avoid the recurring mistakes that we've seen at chemical suppliers
Nov 2020 · 3 min read
Lead qualification 101 for chemical suppliers: from leads to business
Are you lost with your marketing leads and unable to identify the business opportunities among them? Keep calm and follow our step-by-step guide.
Oct 2020 · 5 min read
How brand advertising impacts lead generation in chemicals databases
Branding is often seen as the ugly duckling of marketing yet its impact on lead generation is real. Take a look at our analysis based on 68 digital programs
Aug 2020 · 4 min read
The simple guide to SQLs for chemical marketers
Let's demystify one of the most essential concept of the marketing funnel, the Sales Qualified Lead, applied to the needs of the chemical industry
The simple guide to MQLs for chemical marketers
Let's review one of the most crucial concept of the marketing funnel, the Marketing Qualified Lead, applied to the specificity of the chemical industry.
