What has changed, what are the trends in the chemical buyer behavior and how can suppliers adapt to capture them: be multi-channel, always-on, share relevant product information
Irene Davalos, DKSH, shared her insights on how digitalization impacted the chemical industry at client level, supplier level and how she envisions this environment in a 5 years timeframe.
Despite the strict legislation and growing consumer appetite for natural materials, new technologies must correspond to the market needs and expectations.
