Digital Marketing Blog for Chemicals Suppliers

Top 5 inbound channels to engage chemical buyers

Before testing a product, chemical buyers need to choose it. But where do they find that information? Online. Learn where to engage them before they decide

Aug 2020 · 5 min read

12 webinar best practices to maximize lead generation for chemical suppliers

Webinar creation is intense and failure is not an option. Learn how to maximize your registrations and engage your audience to make your event a success

Mar 2020 · 7 min read

[Infographic] 6 headline formulas to write catchy promotions for your chemicals

Do you need inspiration to write your digital promotions? Follow those simple formulas to draw attention and generate more clicks on your ads

Jan 2020 · 2 min read

15 Best practices to write effective marketing emails for chemical buyers

Learn how to maximize the open and click rates of your marketing emails with practices tailored to target chemical engineers

Jan 2020 · 7 min read

Best practices to write effective newsletter ads for the chemical industry

Maximize the performance of your newsletter copy when promoting your content or chemical products

Sep 2019 · 7 min read

The top 3 inbound channels that every specialty chemical supplier should use

Inbound leads convert more and faster into customers. Discover our best digital channels to attract inbound chemical buyers

Jul 2019 · 5 min read

How to attract new business with inbound marketing in the specialty chemical industry

Specialty chemicals suppliers are often underestimating the power of inbound marketing. Learn why and how to feed your business pipe with inbound leads

Jun 2019 · 7 min watch

How to design a stunning banner that viewers will remember

Too many banners miss their branding objectives because of poor designs, text overloads or bad color choices. Learn how to easily craft an effective banner

May 2019 · 5 min read

[Infographic] Outbound vs Inbound leads: which convert more into business?

Inbound leads are the holy grail of every digital marketer. We analyzed 1500 digital leads from chemical engineers to see how they compare vs outbound

Apr 2019 · 2 min read

How to organize your follow-up to convert your digital leads into real sales

Are you drowning your sales with hundreds of digital marketing leads? Learn how to overcome that common struggle by reviewing your lead management process

Mar 2018 · 7 min watch

Learning Center: digitalize your business in chemicals