Digital Marketing Blog for Chemicals Suppliers

The short guide to best use material databases in your digital marketing

Learn how to benefit from SpecialChem, UL Prospector® and other material databases to influence and engage active technical buyers when they explore new products

Jun 2022 · 4 min read

Bad vs Good webinars practices: how to captivate your audience

Are your webinars captivating and engaging? Check out these practices to identify and fix the weaknesses in your presentations.

Jun 2022 · 2 min read

Chemical suppliers: Test your company's digital maturity

Is your company ahead in digital marketing? Or are you lagging behind? Test your company's digital maturity and get tips to upgrade to the next level.

Jun 2022 · 2 min read

The essential dictionary of digital marketing definitions

MQL, qualification, nurturing... are you lost with digital marketing acronyms or wording? Get a quick overview of the most critical terms to master

May 2022 · 4 min read

Your Website vs Material Databases: Which is best to find new commercial opportunities?

Where do technical buyers go to explore and screen products and suppliers for their projects? Find out which channel is best to influence their decision.

Apr 2022 · 4 min read

What is inbound marketing? The beginner’s guide for chemical suppliers

Are you lost with inbound marketing? Are you NOT doing it in your company? Discover the benefits and success factors of this customer acquisition strategy

Mar 2022 · 4 min read

What is the Popularity Index on SpecialChem?

With the Popularity Index, you can easily measure the relative popularity of your products listed in our materials databases. Learn how to interpret it.

Dec 2021 · 4 min read

Do you use trade shows for the right marketing goals?

Are you expecting new business and new customers from your next trade show participation? Well, you might be disappointed, here is why

Nov 2021 · 2 min read

Why is organic traffic key to engage new customers

Do you know what make leads from organic sources special? They hold the most business potential. Learn why.

Oct 2021 · 2 min read

Blacklisting – How can I block my supplier competitors on SpecialChem?

Are you willing to block your competitors? Wait a second and look at the impact of the blacklisting on your buyers' journey.

Oct 2021 · 2 min read

SpecialChem vs Prospector®: Which material selection platform is best for you?

Get an honest comparison of the strengths, weaknesses and differences of each platform so that you can decide which one is best for you

Sep 2021 · 2 min read

5 Best practices for technical charts: Convert from overloading into storytelling

Stop killing your audience with too complex charts. Learn how to best use chart types, colors, data and comments to convey clear and simple messages.

Jul 2021 · 4 min read

A short guide to build a basic lead scoring for chemical buyers

Lead scoring is the first step to optimize your lead management and detect the hottest leads that match your ideal customer profiles.

Jul 2021 · 3 min read

Learning Center: digitalize your business in chemicals