Digital Marketing Blog for Chemicals Suppliers

Each SpecialChem's marketing qualified leads is scored to help you identify the hottest ones. See how it works and learn how to optimize your lead follow-up

Jul 2021 · 3 min read

Why are my leads not responding?

There is nothing more frustrating than trying to contact leads that never answer. Learn how to maximize your response rate with these 4 best practices.

Apr 2021 · 3 min read

Newsletters vs Marketing Emails: the difference and when to use them

Learn how to use emails in your digital marketing strategy to reach, influence and engage with your future customers

Apr 2021 · 4 min read

What is a lead?

Often, sales & marketing departments don't share the same definition, and even individuals in worst cases. Your lead management needs a solid foundation.

Mar 2021 · 2 min read

Can I generate leads from banners?

We often tend to expect leads from a banner campaign. But are banners really effective to generate leads? Do they even have an impact on lead generation?

Mar 2021 · 3 min read

Top 5 reasons why leads for your chemicals don't convert into sales

Do you need help to fix or improve your lead conversion? Get best practices to avoid the recurring mistakes that we've seen at chemical suppliers

Nov 2020 · 3 min read

Lead qualification 101 for chemical suppliers: from leads to business

Are you lost with your marketing leads and unable to identify the business opportunities among them? Keep calm and follow our step-by-step guide.

Oct 2020 · 5 min read

How brand advertising impacts lead generation in chemicals databases

Branding is often seen as the ugly duckling of marketing yet its impact on lead generation is real. Take a look at our analysis based on 68 digital programs

Aug 2020 · 4 min read

The simple guide to SQLs for chemical marketers

Let's demystify one of the most essential concept of the marketing funnel, the Sales Qualified Lead, applied to the needs of the chemical industry

Aug 2020 · 4 min read

The simple guide to MQLs for chemical marketers

Let's review one of the most crucial concept of the marketing funnel, the Marketing Qualified Lead, applied to the specificity of the chemical industry.

Aug 2020 · 4 min read

Top 5 inbound channels to engage chemical buyers

Before testing a product, chemical buyers need to choose it. But where do they find that information? Online. Learn where to engage them before they decide

Aug 2020 · 5 min read

12 webinar best practices to maximize lead generation for chemical suppliers

Webinar creation is intense and failure is not an option. Learn how to maximize your registrations and engage your audience to make your event a success

Mar 2020 · 7 min read

[Infographic] 6 headline formulas to write catchy promotions for your chemicals

Do you need inspiration to write your digital promotions? Follow those simple formulas to draw attention and generate more clicks on your ads

Jan 2020 · 2 min read

15 Best practices to write effective marketing emails for chemical buyers

Learn how to maximize the open and click rates of your marketing emails with practices tailored to target chemical engineers

Jan 2020 · 7 min read

Learning Center: digitalize your business in chemicals