Digital Marketing Blog for Chemicals Suppliers

Top 25 most popular cosmetics ingredients and INCI on SpecialChem

Cosmetic formulators use SpecialChem database to find their next ingredients among 46,000+ listed products. Discover the categories they mostly search for

Sep 2020 · 2 min read

Top 25 most popular polymer additives on SpecialChem

What types of additives, pigments and monomers attracted most polymers formulators in H1 2020?

Sep 2020 · 2 min read

Top 25 most popular coatings ingredients on SpecialChem

880,000 formulators used SpecialChem to find the best coating ingredients in H1 2020. What additives, pigments, monomers and resins did they look for?

Aug 2020 · 2 min read

Top 50 most popular chemical suppliers on SpecialChem

Discover the top suppliers of specialty chemicals and materials for coatings, adhesives, cosmetics and polymers

Aug 2020 · 2 min read

How brand advertising impacts lead generation in chemicals databases

Branding is often seen as the ugly duckling of marketing yet its impact on lead generation is real. Take a look at our analysis based on 68 digital programs

Aug 2020 · 4 min read

How to de-risk your next chemical or material innovation for a fail-proof launch

Chemical innovations are often encased in a chrysalis full of uncertainty. Whether they make it or wither away upon hatching, doesn’t have to be a mystery

Aug 2020 · 7 min read

Top 5 inbound channels to engage chemical buyers

Before testing a product, chemical buyers need to choose it. But where do they find that information? Online. Learn where to engage them before they decide

Aug 2020 · 5 min read

How your customers could be killing your chemical or material innovation

Customers are the lifeblood of a company, yet, they might not be the best ally for your next chemical innovation

May 2020 · 7 min read

12 webinar best practices to maximize lead generation for chemical suppliers

Webinar creation is intense and failure is not an option. Learn how to maximize your registrations and engage your audience to make your event a success

Mar 2020 · 7 min read

[Infographic] 6 headline formulas to write catchy promotions for your chemicals

Do you need inspiration to write your digital promotions? Follow those simple formulas to draw attention and generate more clicks on your ads

Jan 2020 · 2 min read

15 Best practices to write effective marketing emails for chemical buyers

Learn how to maximize the open and click rates of your marketing emails with practices tailored to target chemical engineers

Jan 2020 · 7 min read

Why are product push and market pull innovation outdated

For chemical suppliers, today's innovation requires agility to involve target markets, and digital turns out to be an excellent catalyst for market insight

Nov 2019 · 5 min watch

What is a good value proposition for your specialty chemicals

Value propositions can make or break the success of a product. Many chemical suppliers do not take the time to carefully craft theirs. Learn how in this video

Oct 2019 · 4 min watch

The top 3 inbound channels that every specialty chemical supplier should use

Inbound leads convert more and faster into customers. Discover our best digital channels to attract inbound chemical buyers

Jul 2019 · 5 min read

Learning Center: digitalize your business in chemicals