Digital Marketing Blog for Chemicals Suppliers

Podcast: digitalization in the chemicals distribution sector

Chemical Week interviewed Christophe Cabarry, SpecialChem CEO, on the challenges and opportunities brought by the digitalization of chemical distributors

Oct 2020 · 27 min listen

Distributors: can the middlemen survive the digital revolution?

The digitalization wave gave birth to three vital threats to the chemical distributors. How should they react to claim a place in the digital realm?

Oct 2020 · 3 min read

The anatomy of a perfect chemical innovation partner

It is tempting to ask leading companies to test your product prototype. They hold a great business potential, but beware of the other side of the coin.

Oct 2020 · 6 min read

Top 25 most popular adhesives ingredients on SpecialChem

Find out which categories of additives, polymers and monomers are most visited by adhesives and sealants formulators in our ingredient database.

Sep 2020 · 2 min read

Top 25 most popular plastics and elastomers on SpecialChem

Discover the engineering materials that OEMs and converters are mostly searching on our database listing 145,000+ products

Sep 2020 · 2 min read

How to adapt your Sales & Marketing to the digital buying process of specialty chemicals

Chemical buyers now use digital to explore and screen new materials and suppliers. Learn how to capture your future customers before they decide

Sep 2020 · 31 min watch

Top 25 most popular cosmetics ingredients and INCI on SpecialChem

Cosmetic formulators use SpecialChem database to find their next ingredients among 46,000+ listed products. Discover the categories they mostly search for

Sep 2020 · 2 min read

Top 25 most popular polymer additives on SpecialChem

What types of additives, pigments and monomers attracted most polymers formulators in H1 2020?

Sep 2020 · 2 min read

Top 25 most popular coatings ingredients on SpecialChem

880,000 formulators used SpecialChem to find the best coating ingredients in H1 2020. What additives, pigments, monomers and resins did they look for?

Aug 2020 · 2 min read

Top 50 most popular chemical suppliers on SpecialChem

Discover the top suppliers of specialty chemicals and materials for coatings, adhesives, cosmetics and polymers

Aug 2020 · 2 min read

How brand advertising impacts lead generation in chemicals databases

Branding is often seen as the ugly duckling of marketing yet its impact on lead generation is real. Take a look at our analysis based on 68 digital programs

Aug 2020 · 4 min read

How to de-risk your next chemical or material innovation for a fail-proof launch

Chemical innovations are often encased in a chrysalis full of uncertainty. Whether they make it or wither away upon hatching, doesn’t have to be a mystery

Aug 2020 · 7 min read

Top 5 inbound channels to engage chemical buyers

Before testing a product, chemical buyers need to choose it. But where do they find that information? Online. Learn where to engage them before they decide

Aug 2020 · 5 min read

How your customers could be killing your chemical or material innovation

Customers are the lifeblood of a company, yet, they might not be the best ally for your next chemical innovation

May 2020 · 7 min read

Learning Center: digitalize your business in chemicals