Digital Marketing Blog for Chemicals Suppliers

[Infographic] 6 headline formulas to write catchy promotions for your chemicals

Do you need inspiration to write your digital promotions? Follow those simple formulas to draw attention and generate more clicks on your ads

Jan 2020 · 2 min read

15 Best practices to write effective marketing emails for chemical buyers

Learn how to maximize the open and click rates of your marketing emails with practices tailored to target chemical engineers

Jan 2020 · 7 min read

Why are product push and market pull innovation outdated

For chemical suppliers, today's innovation requires agility to involve target markets, and digital turns out to be an excellent catalyst for market insight

Nov 2019 · 5 min watch

What is a good value proposition for your specialty chemicals

Value propositions can make or break the success of a product. Many chemical suppliers do not take the time to carefully craft theirs. Learn how in this video

Oct 2019 · 4 min watch

The top 3 inbound channels that every specialty chemical supplier should use

Inbound leads convert more and faster into customers. Discover our best digital channels to attract inbound chemical buyers

Jul 2019 · 5 min read

Digital Transformation: Are you doing the right things?

The chemical industry is catching up in digitalization but the field of possibilities is just immense. How to make sure you concentrate on the right things?

Jul 2019 · 26 min watch

How to attract new business with inbound marketing in the specialty chemical industry

Specialty chemicals suppliers are often underestimating the power of inbound marketing. Learn why and how to feed your business pipe with inbound leads

Jun 2019 · 7 min watch

How to make your chemicals R&D pipeline agile and digital

Chemical innovation is long and risky, that is why more and more suppliers use digital and agile methodologies to launch new products or enter new markets

May 2019 · 5 min watch

How to design a stunning banner that viewers will remember

Too many banners miss their branding objectives because of poor designs, text overloads or bad color choices. Learn how to easily craft an effective banner

May 2019 · 5 min read

[Infographic] Outbound vs Inbound leads: which convert more into business?

Inbound leads are the holy grail of every digital marketer. We analyzed 1500 digital leads from chemical engineers to see how they compare vs outbound

Apr 2019 · 2 min read

Why inbound marketing is the shortest route to new business in chemicals

With digital, chemical buyers are taking control of the relationship and inbound marketing appears as the best answer for suppliers to attract those new customers

Apr 2019 · 4 min read

How to organize your follow-up to convert your digital leads into real sales

Are you drowning your sales with hundreds of digital marketing leads? Learn how to overcome that common struggle by reviewing your lead management process

Mar 2018 · 7 min watch

The simple guide to building your lead qualification criteria

Lead qualification is key to identify the real business opportunities among your marketing leads. Download our guide to build your lead qualification matrix

Jan 2018 · 3 min read

Why successful chemical companies are digitalizing their R&D, sales and marketing

20 years after the internet bubble burst, the chemical industry is finally being hit by the digitalization wave. See what leading chemical companies do

Nov 2017 · 30 min watch

Learning Center: digitalize your business in chemicals