How to adapt your Sales & Marketing to the digital buying process of specialty chemicals
Chemical buyers now use digital to explore and screen new materials and suppliers. Learn how to capture your future customers before they decide
Sep 2020 · 31 min watch
Top 25 most popular cosmetics ingredients and INCI on SpecialChem
Cosmetic formulators use SpecialChem database to find their next ingredients among 46,000+ listed products. Discover the categories they mostly search for
Sep 2020 · 2 min read
Top 25 most popular polymer additives on SpecialChem
What types of additives, pigments and monomers attracted most polymers formulators in H1 2020?
Top 25 most popular coatings ingredients on SpecialChem
880,000 formulators used SpecialChem to find the best coating ingredients in H1 2020. What additives, pigments, monomers and resins did they look for?
Aug 2020 · 2 min read
Top 50 most popular chemical suppliers on SpecialChem
Discover the top suppliers of specialty chemicals and materials for coatings, adhesives, cosmetics and polymers
How brand advertising impacts lead generation in chemicals databases
Branding is often seen as the ugly duckling of marketing yet its impact on lead generation is real. Take a look at our analysis based on 68 digital programs
Aug 2020 · 4 min read
How to de-risk your next chemical or material innovation for a fail-proof launch
Chemical innovations are often encased in a chrysalis full of uncertainty. Whether they make it or wither away upon hatching, doesn’t have to be a mystery
Aug 2020 · 7 min read
The simple guide to SQLs for chemical marketers
Let's demystify one of the most essential concept of the marketing funnel, the Sales Qualified Lead, applied to the needs of the chemical industry
The simple guide to MQLs for chemical marketers
Let's review one of the most crucial concept of the marketing funnel, the Marketing Qualified Lead, applied to the specificity of the chemical industry.
Top 5 inbound channels to engage chemical buyers
Before testing a product, chemical buyers need to choose it. But where do they find that information? Online. Learn where to engage them before they decide
Aug 2020 · 5 min read
How your customers could be killing your chemical or material innovation
Customers are the lifeblood of a company, yet, they might not be the best ally for your next chemical innovation
May 2020 · 7 min read
12 webinar best practices to maximize lead generation for chemical suppliers
Webinar creation is intense and failure is not an option. Learn how to maximize your registrations and engage your audience to make your event a success
Mar 2020 · 7 min read
[Infographic] 6 headline formulas to write catchy promotions for your chemicals
Do you need inspiration to write your digital promotions? Follow those simple formulas to draw attention and generate more clicks on your ads
Jan 2020 · 2 min read
15 Best practices to write effective marketing emails for chemical buyers
Learn how to maximize the open and click rates of your marketing emails with practices tailored to target chemical engineers
Jan 2020 · 7 min read
![[Infographic] 6 headline formulas to write catchy promotions for your chemicals](https://1692203.fs1.hubspotusercontent-na1.net/hub/1692203/hubfs/image%20%285%29.jpg?width=767&name=image%20%285%29.jpg)
